Writing Audio Tours For Your Sightseeing Routes

February 3, 2012

One of the biggest challenges for sightseeing companies is communicating with their guests from around the world. 

That’s what our multilingual GPS tour systems do. They play multiple tours in many different languages at the same time. This can be the same sightseeing tour in more than one language, or it can be completely different tours like an architectural tour and a historical tour for history buffs.

Each passenger simply chooses the channel they want to listen to. Any language, or any topic. We specialize in doing this using wireless receivers and headsets, but we can also provide you with a hardwired solution – which provides audio for passengers at each seat.

So how do we write and produce foreign language tours?

The creative process for multiple languages would start the same way as a one-language system. The difference would happen after you approved the English script. At this point, specialty translators (we use foreign language storytellers), which have been trained for GPS tours, begin work to transcribe the stories into each of the foreign languages.

This is because traditional translators that you’re likely familiar with translate word for word. As we’re focused on engaging entertainment, our translators look at the stories we’re telling, then translate them to capture the essence of the story being told. They’re very sensitive to cultural differences and any nuances that are deemed important for a particular language and culture. 

Some languages are also more or less efficient than English. By this I mean that in some languages it takes longer to say the same thing, while in others not as long. For GPS triggered tours, it’s critical that the translator keep each translated segment to the same time as the English script, while still being able to tell the same story.

Another challenge sightseeing companies have is entertaining younger visitors.  Could you do a separate children’s tour?

Absolutely! 

This is one of my personal favorites having travelled so much with children. We all know that a lot of what we’re interested in as adults is boring for the kids. They have their own list of what’s interesting, and often the standard tour just doesn’t cut it. A children’s or alternately a family tour is a great way to please everyone. We have writers who specialize in this type of writing, creating a story line that appeals to everyone.

So could you add kids tours at a later time? Yes and it would certainly differentiate you from the competition. 

What about a night tour? Your route is just about the same but some of the stories might be different?

This is just another example of customizing your tours, something that we work on with many of our customers. You might simply create a different tour, using some of your daytime commentary and adding new commentary specific to your night time route. 

By working together we develop any type of tour you want, multiple languages to address all of our guests from around the world, children’s or family tours, or tours for different times of the day or perhaps even for different seasons. Just think, any language, any topic, anywhere… and they are all delivered simultaneously. 

 

Thank you to Our Customers And Friends

January 31, 2012

When you start a new company, offer a new product or service, jump into the unknown with both feet, you approach everything you do with focus and unbridled passion.

When we started this company in early 2006, we were full of optimism and excitement. We were breaking new ground. We were exploring new frontiers. 

Those early days had their challenges. We were educating many of our prospects on what our technology could do, and how it would benefit them. We had limited cash and the sales...


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Branding Helps You Sell More Tours and Tickets

January 26, 2012

Branding occurs when you connect with customers by delivering on YOUR promise of excellence - by providing memorable tour experiences

Branding helps set you apart from your competitors. This is especially important in the sightseeing industry where it can be hard for people to distinguish between product features and benefits.  

Take for example, a city sightseeing tour. When visitors of a city get ready to take a sightseeing tour, most search websites or blogs to look for favourabl...


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International Visitation Up Two Percent in October 2011 and Up Five Percent in 2011

January 20, 2012

The U.S. Department of Commerce announced that 5.3 million international visitors traveled to the United States in October 2011, a two percent increase over October 2010. For the first ten months of 2011, visitation (52.6 million) was up five percent compared to the same period in 2010.

Highlights

Overseas Resident Visitation

  • In October 2011, overseas resident visitation (2.6 million) was up four percent over October 2010.
  • October YTD 2011, overseas resident visits (23.5 million) were...

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GPS Hardwired Commentary Systems or Wireless Receivers? Which System is Right For You?

January 13, 2012


Kingston 1000 Islands Cruises uses TriggerPOINT to provide passengers with audio tours in 6 languages wirelessly. Passengers are free to walk around their vessels while listening to the ghost of Sir John A. McDonald share stories about the rich history and culture of the region. Tours are provided in English, French, Spanish, German, Japanese and Mandarin.


How Does TriggerPOINT Wireless Differ From Hardwired Commentary Systems? 

Wireless commentary systems facilitate automated, GPS triggered, a...


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How Your Next Great Idea Might Come From Ted

January 10, 2012

Okay. Well maybe not Ted. But TED. Picture the world's best thinkers right in front of you, providing you with inspiring speeches, talks on innovation, global trends, technology, design and entertainment. By the time the first speaker has ended their presentation, you're revved up to be immersed in the next one. 

At TED.com, their mission is spreading ideas. You'll find the best talks and performances on video (1000+) from their international conventions. Here you have access to leading think...


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Introducing The Next Generation of GPS Commentary Systems - our New Single Language GPS Tour System

January 5, 2012


Introducing our new single language GPS tour system designed specifically for buses, boats, trolleys, trains and trams. The new version of the single language system includes a whole new list of features that we know you’ll love. 
This is because we took all of our customers’ feedback and included the most asked for features, making our single language GPS commentary system the most elegant solution in the world.

The new commentary system includes all of the features of ou
r multilingual com...
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Warning: If You Depend On Facts You're Not Telling Great Stories

December 23, 2011
Storytelling entertains passengers and visitors alike but you may be concerned with getting all the facts about your destination across to your audience? 

This is a question that we’re often asked. How many facts do you want to share? What’s really important? Do you want your visitors to remember your tour and talk about it afterwards?  

When you’re on a tour that provides a lot of facts, numbers, dates, names … like something you’re likely to see written in a history or guide book, w...

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Tracking Santa Using GPS With Norad on Christmas Eve

December 15, 2011
All of us at AudioConexus are big, in fact, HUGE fans of Santa! And since we're passionate about GPS, we use NORAD to track Santa's progress on Christmas Eve. NORAD uses four high-tech systems to track Santa – radar, satellites, Santa cams and fighter jets!

Tracking Santa starts with the NORAD radar system called the North Warning System. This powerful radar system consists of 47 installations strung across the northern border of North America. On December 24th, NORAD monitors the radar syst...
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With Travel Being Largely Influenced by Kids - Deliver Kids Audio Tours

December 7, 2011

This week we’re having a look at a commonly overlooked type of tour your business is probably missing out on:  Audio Tours for Kids! While doing some background research for this article I found tours aimed at the family and youth markets are thriving.

Most tour operators have become so focused on adding Audio Tour hardware, or upgrading their vehicles and vessels with multilingual audio tour capability, they haven’t even considered accommodating this large portion of the tourism ...


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AudioConexus Blog

Helping you learn more about tourism trends, storytelling and audio tours. Help, tips, advice, and techniques for better storytelling and tourism marketing. 

Our Higher Purpose is to captivate the imagination by creating exceptional entertainment experiences about our world - shared experiences that inspire the human spirit and unite us in discovery.

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