Scott Bedbury, former VP of Marketing for Nike and Starbucks Coffee, in his book “A New Brand World” describes your (tourism) brand as:

“A brand is the sum of the good, the bad, the ugly, and the off-strategy. It is defined by your best product as well as your worst product. It is defined by award-winning advertising as well as by the god-awful ads that somehow slipped through the cracks, got approved, and, not surprisingly, sank into oblivion. It is defined by the accomplishmen...

One of the biggest challenges for sightseeing companies is communicating with their guests from around the world. 

That’s what our multilingual GPS tour systems do. They play multiple tours in many different languages at the same time. This can be the same sightseeing tour in more than one language, or it can be completely different tours like an architectural tour and a historical tour for history buffs.

Each passenger simply chooses the channel they want to listen to. Any language...

When you start a new company, offer a new product or service, jump into the unknown with both feet, you approach everything you do with focus and unbridled passion.

When we started this company in early 2006, we were full of optimism and excitement. We were breaking new ground. We were exploring new frontiers. 

Those early days had their challenges. We were educating many of our prospects on what our technology could do, and how it would benefit them. We had limited cash and the sales...

Branding occurs when you connect with customers by delivering on YOUR promise of excellence - by providing memorable tour experiences. 

Branding helps set you apart from your competitors. This is especially important in the sightseeing industry where it can be hard for people to distinguish between product features and benefits.  

Take for example, a city sightseeing tour. When visitors of a city get ready to take a sightseeing tour, most search websites or blogs to look for favourabl...

The U.S. Department of Commerce announced that 5.3 million international visitors traveled to the United States in October 2011, a two percent increase over October 2010. For the first ten months of 2011, visitation (52.6 million) was up five percent compared to the same period in 2010.

Highlights

Overseas Resident Visitation

• In October 2011, overseas resident visitation (2.6 million) was up four percent over October 2010.
• October YTD 2011, overseas resident visits (23.5 million) were...

Kingston 1000 Islands Cruises uses TriggerPOINT to provide passengers with audio tours in 6 languages wirelessly. Passengers are free to walk around their vessels while listening to the ghost of Sir John A. McDonald share stories about the rich history and culture of the region. Tours are provided in English, French, Spanish, German, Japanese and Mandarin.

How Does TriggerPOINT Wireless Differ From Hardwired Commentary Systems? 

Wireless commentary systems facilitate automated, GPS triggered, a...

Okay. Well maybe not Ted. But TED. Picture the world's best thinkers right in front of you, providing you with inspiring speeches, talks on innovation, global trends, technology, design and entertainment. By the time the first speaker has ended their presentation, you're revved up to be immersed in the next one. 

At TED.com, their mission is spreading ideas. You'll find the best talks and performances on video (1000+) from their international conventions. Here you have access to leading think...