Browsing Archive: August, 2010
Here are five Search Engine Optimization (SEO) tools you can use to gain better results on the Web.
Google Insights for Search analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you've entered, relative to the total number of searches done on Google over time. You can also request forecasts for specific key word terms and phrases.
Use Google Alerts as an SEO tool ... Continue reading ...
One of the most vocalized challenges we hear from sightseeing companies is product consistency. Despite having immaculate vehicles and vessels, friendly staff, and well organized and focused management teams, some of these tour operators continue to operate with an Achilles’ Heel.
We’ve all experienced lousy tours. They’re boring… irrelevant and sometimes… [at worst] offensive. We often hear about problems with off-color commentary. It's a huge challenge to control content.
Many orga... Continue reading ...
Recently, one of our customers shared their recent successes with online marketing. They're reaping great results with huge increases in sales conversions.
What are you doing differently? We asked. The answer - Videos.
Our customer is posting videos - sightseeing and destination videos. They placed videos beside "Book this Tour" buttons. The result? A significant 300% increase in online sales conversions.
Digging into this further, we found a variety of sources that support this result. If you... Continue reading ...
The U.S. Department of Commerce projects international travel to the United States to return to a growth mode in 2010. Visitor volume is expected to increase five percent followed by five to seven percent annual increases through 2014.
The rebound would completely offset the five percent decline in arrivals registered in 2009, the first decline in visitors since 2003. Visitor volume grew 41 percent between 2003, the low visitor volume level over the past ten years, and 2008, the record year fo... Continue reading ...
If you’re adding GPS trigger points to your tour route(s) there are here are four considerations to plan for:
Non-directional GPS triggers – audio commentary will trigger from any direction. Directional GPS triggers – audio commentary will trigger based on the “direction” your vehicle or vessel is moving. Interruptible GPS triggers – audio commentary can be interrupted by the next GPS trigger (for example - the next segment of audio tour commentary).Uninterruptible GPS triggers – ... Continue reading ...
The U.S. Department of Commerce recently announced that international visitors spent an estimated $11.1 billion on travel to, and tourism-related activities within, the United States during the month of June—$1.4 billion more (15%) than was spent in June 2009—marking the sixth consecutive month of growth in monthly U.S. travel and tourism exports. International visitor spending in the United States has increased, on average, $732 million a month in 2010.
Travel Receipts: Purchases of trav... Continue reading ...
Posted by AudioConexus on Sunday, August 22, 2010,
In :
Storytelling
It’s our stories that unite us all in a common purpose and connect us with the people around us. If brands are experiences, then the stories we tell are the coherent, meaningful narratives of who we are and how we fit into the world, and into the worldview of our customers.
In Joseph Pine’s and James Gilmore’s book, The Experience Economy, they write “Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate... Continue reading ...
Posted by AudioConexus on Friday, August 20, 2010,
In :
Storytelling
This is no ordinary beer commercial. This is a beer advertisement with an engaging, compelling story. As Seth Godin said, "Great stories succeed because they are able to capture the imagination of large or important audiences."
UP THERE from Jon on Vimeo. Continue reading ...
Posted by AudioConexus on Thursday, August 19, 2010,
In :
Storytelling
Every great audio tour experience starts with a great script. If you’re planning to invest in audio tours, we recommend that you hire a writer that has the expertise and the experience to write an engaging and entertaining audio tour script.Naturally, a writer has to be a great storyteller, but he or she will also be writing for the ear. We have seen noble efforts in script writing, but writers who do not have experience writing for the ear write for the eyes. This is akin to writing short ... Continue reading ...
So how do GPS guided tours work? We often get this question so we're hoping this will provide you with a better understanding of how our systems work. Many people have had the opportunity to interact with GPS, whether it be on a mobile phone, satellite radio, a PND (a Personal Navigation Device such as a Garmin or TomTom GPS for your car) or on one of our tours while listening to the automated GPS triggering of pre-recorded tour commentaries. We often get the question - How do you stream audi... Continue reading ...
According to PhoCusWright’s Emerging Online Travel Marketplace in China, online travel channels are set for high growth. PhoCusWright states that “With increasing wealth, the largest population and the most broadband users in the world, China’s travel industry is clearly packed with potential. Yet even though China is the second largest travel market in the Asia Pacific region, very little China-specific travel research and market analysis currently exists.”Even with that said, China... Continue reading ...
It's great to see tourism spending up in Canada! A new report by the Canadian Tourism Commission (CTC) states tourism spending reached $13.8 billion - a 4% rise in Q1, 2010. Foreign spending was up 0.4%, reaching $2.4 billion from January to March this year. Recently, a joint meeting of legislators from Canada and the U.S. agreed to lobby for lower passport fees to try and increase tourism on both sides of the border. The CTC report showed that U.S. travelers made 7% fewer trips to Canada dur... Continue reading ...
While this article is no longer available on the Web, we felt it was a great opportunity to share this relevant tourism story because we are always prodding, pushing and massaging our content to meet the needs of visitors and passengers. In his article, Dr. Hudson writes:
“The hospitality industry must keep up with the marketing Joneses to stay on top of behavioural trends. In any business, success is dependent on managers and decision-makers gaining a clear grasp of the volatility of the... Continue reading ...
Posted by AudioConexus on Wednesday, August 4, 2010,
In :
Industry News
CES, a leading provider of best practices and product development for tourism, today announced the launch of TechTours, forming a strategic partnership and technology development agreement with AudioConexus Inc., a leading Media and GPS tour entertainment company, specializing in the design, development and delivery of multilingual GPS tours on a variety
of technology platforms and systems within the tourism industry.
This partnership is designed to help communities and destinations in Canad... Continue reading ...
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AudioConexus Blog
Helping you learn more about tourism trends, storytelling and audio tours. Help, tips, advice, and techniques for better storytelling and tourism marketing. Our Higher Purpose is to captivate the imagination by creating exceptional entertainment experiences about our world - shared experiences that inspire the human spirit and unite us in discovery. |
