Posted by AudioConexus on Monday, February 28, 2011,
In :
Storytelling
Pixar knows how to tell great stories. But as you'll learn in this article, it's not always about the story - the secret is in great storytelling.
If you're running (or are a part of) a sightseeing company, chances are - you're telling stories. Storytelling is a critical componet of the sightseeing experience.
While this is an older article - the message Pixar reveals is relevant and important. Great storytelling requires a great performance. The ability to captivate and entertain has less to...
Posted by AudioConexus on Friday, February 25, 2011,
In :
Industry News
Tourism is a critical component of the Canadian economy. To illustrate this point, the Canadian Tourism Commission released the Power of Tourism video to engage members of the tourism industry and to provide information about the economic impact of tourism (and the economic potential) in Canada.
Michele McKenzie, President and CEO of the CTC said "We see this video as a terrific business resource. It demonstrates that by aligning our efforts we can bring great results for Canadians. The potent... Continue reading ...
Posted by AudioConexus on Thursday, February 24, 2011,
In :
Tourism Marketing
The Opportunity
We had the pleasure this week of working with one of our customers to help them attract a new foreign language market onto their tour boat. They are already providing GPS tours in six languages (at the same time). But they saw an emerging foreign language market in their destination that they wanted to capitalize on - this season. Working with their CVB, they arranged a FAM tour of their boat for tour wholesalers arriving from overseas.
Posted by AudioConexus on Wednesday, February 23, 2011,
In :
Tourism Marketing
There are many opportunities to increase your foreign language tour business in local and regional markets. The first step is to identify and speak with local community influencers in the foreign language markets you service. Exchange ideas and learn more about your local markets. You'll receive valuable information about how to effectively reach and communicate with your target markets while building meaningful relationships in your community.
By focusing on local and regional foreign languag...
Posted by AudioConexus on Tuesday, February 22, 2011,
In :
Tourism Marketing
Planning for online videos to promote your tour products?
We've seen some amazing numbers come out of some of our partners who are now using videos to promote their sightseeing tour experiences online. Online bookings grew 300% in some cases, where high-quality videos were being displayed on web pages promoting tour products.
Hotel Marketing states that “If ever two trends were meant to intersect, it’s the growth of consumer appetite for researching their travel and leisure options online ...
GPS Points of Interest or "POI"s are also commonly known as GPS waypoints. Way points are gathered at specific points on the earth (for example, a building, an intersection, a monument), locations on land or on water that are considered to be "of interest" to people.
The most basic information associated with any POI is latitude and longitude coordinates.
POI information is used to GPS trigger location relevant content - audio, video and static images delivered through Public...
Posted by AudioConexus on Thursday, February 17, 2011,
In :
Tourism Marketing
Looking to break down language and cultural barriers in tourism? While we specialize in breaking down barriers and we think this is a novel approach to meeting the needs of foreign language travelers. Just try and blast your way through them! This video is fun.
But really, this is a topic that is getting more attention in management meetings and board rooms. This is because meeting the needs of foreign language travelers means more revenue, more market share, and more bums in seats. But does... Continue reading ...
Posted by AudioConexus on Wednesday, February 16, 2011,
In :
Tourism Marketing
Other industries are being transformed by sharing. At Ted, "Rachel Botsman says we're "wired to share" -- and shows how websites like Zipcar and Swaptree are changing the rules of human behavior."
Collaborative consumption is the power of collaboration and sharing through network technologies, and Botsman's discussion raises interesting points for how it may transform your business in the future.
We would add that sharing isn't limited to technology, and includes the power of storytelling, whi... Continue reading ...
Posted by AudioConexus on Tuesday, February 15, 2011,
In :
Tourism Marketing
There has been a lot of work done in the mobile app arena with regards to delivering content to mobile devices such as the iPod Touch, iPhone and Google Android platforms as well as Blackberries and other mobile devices.
We're contacted often about mobile apps and how they may be able to assist in providing tourism operators and sightseeing companies another opportunity to deliver content while creating new revenue. In most cases, the deployment of mobile apps is not something we recommend for...
Posted by AudioConexus on Friday, February 11, 2011,
In :
Storytelling
Our Creative Director passed this article around about storytelling, and we wanted to share it with you. It's an Introduction to Corporate Storytelling by Hilary McLellan. And while it was written awhile ago - it still has a fresh message.
Here are some of the Highlights:
Alan Kay, former Vice President at Walt Disney, said: "Why was Solomon recognized as the wisest man in the world? Because he knew more stories (proverbs) than anyone else. Scratch the surface in a typical boardroom and we're ...
Posted by Eoin Moore - Enterprise Ireland on Thursday, February 10, 2011,
In :
Industry News
Trevor
Winckworth CEO, IHG and Jonathan Stanley, CEO AudioConexus signing the
agreement in Toronto. Also in photo is Heather Thompson from the Enterprise IrelandToronto
office. In Hand Guides (IHG), an innovative Irish start-up based in Cork who design low cost embedded audio players, and AudioConexus of Toronto Canada this week announced a major alliance. Under the terms of the deal In Hand Guides will design and supply branded bespoke audio devices for the clients of AudioConexus across No... Continue reading ...
Posted by AudioConexus on Wednesday, February 9, 2011,
In :
Tourism Statistics
The U.S. Department of Commerce today announced the expansion of travel from China to the United States under phase 3 of the Memorandum of Understanding (MOU), signed by China and the United States, which allows Chinese leisure travelers to visit the United States in group tours. Phase 3 expands the reach of the MOU to include 3 additional Chinese provinces, municipalities and autonomous regions, in addition to the 21 provinces and included in the first two phases. This phase will give the U....
Posted by AudioConexus on Tuesday, February 8, 2011,
In :
Industry News
The Maritrends PVA conference in St. Louis has been a great event. From great presentations such as Jerry Henry on The New Face of Fun: Travelers Preferences and How They are Changing to The Changing Face of Group and Motor Coach Marketing – Attracting New Business with Leah Ann Ingram, there has been tremendous interest in how boat tour operators capitalize on new opportunities in 2011.
Jerry Henry provides insights into what to expect from 2011 travelers taking into consideration how thei...
Posted by Doug Humphreys on Friday, February 4, 2011,
In :
Industry News
In the first quarter of 2011, two separate rules (one from the U.S. Department of Transportation, the other from the U.S. Justice Department) have become effective setting out requirements under the Americans with Disabilities Act (ADA) as to how passenger vessels provide services to their customers with disabilities. Although ADA compliance addresses many facets of mobility, visual, and communicative accessibility, hearing accessibility addresses the largest percentage of the population.
Posted by AudioConexus on Wednesday, February 2, 2011,
In :
Tourism Marketing
This is a great example of how language barriers can lead to simple misunderstandings. We rediscovered this fun and entertaining ad by Berlitz while we were planning our presentation for the U.S. Passenger Vessel Conference in St. Luis this weekend.
Posted by AudioConexus on Tuesday, February 1, 2011,
In :
Tourism Statistics
The U.S. Department of Commerce today announced that for the first 11 months of 2010, 55.0 million international visitors traveled to the United States, a 10 percent increase over the same period in 2009. In November 2010, 4.6 million international visitors traveled to the United States, an increase of three percent over November 2009. November 2010 registered the 14th straight month of increases in total U.S. arrivals.
International visitors spent $122.7 billion during the first 11 months of...
Helping you learn more about tourism trends, storytelling and audio tours. Help, tips, advice, and techniques for better storytelling and tourism marketing.
Our Higher Purpose is to captivate the imagination by creating exceptional entertainment experiences about our world - shared experiences that inspire the human spirit and unite us in discovery.
