Browsing Archive: January, 2011
The U.S. Department of Commerce (DOC) projects international travel to the United States will continue to grow through 2015. Visitor volume is expected to increase nine percent in 2010 followed by six-to-nine percent annual increases through 2015.
The rebound would completely offset the five percent decline in arrivals registered in 2009, the first decline in visitors since 2003. Visitor volume grew 41 percent between 2003, the low visitor volume level over the past ten years, and 2008, the... Continue reading ...
Posted by AudioConexus on Friday, January 28, 2011,
In :
Storytelling
In Joseph Pine’s and James Gilmore’s book, The Experience Economy, they write “Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience.”
The bottom line is - Stories matter. More important than any technology, software platform, or device that you may be considering, your stories are the experience – and the experience is what will differentiate you... Continue reading ...
- According to the U.S. Department of Commerce-sponsored United Kingdom (UK) Travel Trade Barometer (reported as of October 21 - November 19, 2010), only modest growth from the summer is projected to carry over into the fourth quarter of 2010.
- Seven out of 10 respondents projected increased bookings in the fourth quarter of 2010, with 10 percent of the respondents projecting much higher bookings year over year.
- Approximately one in 10 respondents projected bookings in the fourth quarter of 2010...
Looking for tourism research resources? Here are a few resources that you may find helpful.
United States
Canada Continue reading ...
Posted by AudioConexus on Monday, January 24, 2011,
In :
Storytelling
The one reason why your business will grow is you. Companies don't make businesses grow, people do. It's easy to get hung up on why your company is special or is the best. It's even easier to get hung up on what you do and how you do it.
Showing people you care about them is different than viewing people as just a source of revenue. Meaningful, memorable, fun, and unexpected experiences are often overlooked.
But the real stuff happens when you are making an impact on other people. This is whe... Continue reading ...
JAPAN Travel Trade Barometer
Japan tour operators reported in the U.S. Department of Commerce sponsored Japan Travel Trade Barometer (as of October 26 - November 19, 2010) that bookings for travel to the United States in the fourth quarter 2010 are projected to remain positive.
Two thirds (64%) of the trade project higher bookings in the fourth quarter 2010, and nearly one in ten (7%) project much higher bookings compared to fourth quarter 2009.
2011 bookings are projected to continue to grow... Continue reading ...
CANADA Travel Trade Barometer - On average, fourth quarter 2010 bookings from Canada to the United States are projected to be up, according to the U.S. Department of Commerce sponsored Canada Travel Trade Barometer (reported as of October 26 - November 26, 2010).
- Canadian tour operators upgraded the change in bookings for fourth quarter 2010 from the previous survey session from flat to higher.
- Bookings are also projected to be higher at the beginning of 2011. Seven in ten respondents projected ...
Continue reading ...
Sergio Zyman, one of the world’s leading marketers, defines advertising as “the goal of advertising is to sell more stuff to more people more often for more money.” The reason this statement is vitally important is simple. It’s not about how great your advertising looks, or how creative your campaign may be, it’s about getting results – it’s about selling more stuff.
The majority of attractions and tours in your area offer visitors “English only” services. As a result, your o... Continue reading ...
Posted by AudioConexus on Thursday, January 13, 2011,
In :
Industry News
The Travel
and Tourism Advisory Board consists of 30 business leaders from the travel and
tourism industry who are appointed by the Secretary of Commerce to advise him
on industry-related matters and provide policy recommendations. In order to have a full complement of Board members, Secretary Locke recently appointed Helane Becker, Vice President, Dahlman Rose & Company, Todd Davidson, CEO, Travel Oregon, and Chandrakant (C.K.) Patel, President, BMV Holdings, Inc. to fulfill the current term ... Continue reading ...
USP was being discussed on Twitter and we replied that everyone in our organization has a crystal clear understanding of our USP. Some people responded by saying that this is unusual for businesses in the tourism industry. Not true. We think a lot of tourism organizations understand their USP - some just aren't great at communicating it.
So what is USP? USP is the acronym for Unique Selling Proposition. This is defined as "The reason why somebody should buy from you and not your competition. T... Continue reading ...
Communication is a two way street. It's an open dialogue. These days, marketing requires active listening and participating in conversations with your customers. As much as marketers want to evalgelize and communicate its collaboration that counts.
One of the most effective ways to do this is to open a dialogue with your customers that gets them participating in conversations about their perceptions of your business. What's important is how they feel about what you do and how you do it.
The W... Continue reading ...
TripAdvisor recently released its results for its annual travel trends survey of more than 3,000 U.S. travelers.
The report states that U.S. travelers are eager to pack their bags in the coming year with 36 percent planning to spend more on leisure travel in 2011 than this year. 42 percent of people surveyed expect to spend the same amount. Ninety percent plan to take two or more leisure trips next year — a slight increase on the 89 percent who said they have done so in 2010.
Here are some of... Continue reading ...
The U.S. Department of Commerce today announced that for the first 10 months of 2010, 50.4 million international visitors traveled to the United States, an 11 percent increase over the same period in 2009. In October 2010, 5.1 million international visitors traveled to the United States, an increase of nine percent over October 2009. October 2010 registered the 13th straight month of increases in U.S. arrivals.
International visitors spent $111.5 billion during the first 10 months of 2010, 11... Continue reading ...
What is GPS?
The Global Positioning System (GPS) is a satellite-based navigation system made up of a network of 24 satellites placed into orbit by the U.S. Department of Defense. GPS was originally intended for military applications, but in the 1980s, the government made the system available for civilian use. GPS works in any weather conditions, anywhere in the world, 24 hours a day. Utilizing a constellation of at least 24 medium Earth orbit satellites that transmit precise microwave signals,... Continue reading ...
Every successful organization has a vision. A vision of the future can motivate, stimulate, and inspire people to greatness. Don't be afraid that your vision may be lofty. Think Big. Where will your business be in three years? in five years? The key is to know your destination and visualize success.
Sergio Zyman, a world leading marketer, wrote in his book 'Building Brandwidth - Closing the Sale Online' that "the good companies know where their going. They have a clear sense of destination. An... Continue reading ...
"Innovation distinguishes between a leader and a follower" - Steve Jobs
If you want to innovate, stop benchmarking. Benchmarking means that you're looking at best practices from other companies (for example, your competitors) to see if its appropriate to make those practices your own. If you want to innovate, to make great leaps forward, stop benchmarking and focus on continuous improvement. Benchmarking puts limits on what you can accomplish or hope to accomplish. Instead, stop benchmarking ... Continue reading ...
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AudioConexus Blog
Helping you learn more about tourism trends, storytelling and audio tours. Help, tips, advice, and techniques for better storytelling and tourism marketing. Our Higher Purpose is to captivate the imagination by creating exceptional entertainment experiences about our world - shared experiences that inspire the human spirit and unite us in discovery. |
