What is your position statement? How do you want people to think about you?

Your position statement wants you to answer the following questions:

• Who are we?
• What do we provide?
• For whom?
• Against whom?
• What makes us different?
• So? What's the unique benefit?

If you answer these questions and create a Position Statement - this does not necessary mean that your position statement aligns with your customers' perceptions of who you are. You need to find out what people are actually thinki...

The U.S. Department of Commerce recently announced that 4.9 million international visitors traveled to the United States in November 2011, an eight percent increase over November 2010. For the first 11 months of 2011, visitation (57.6 million) was up five percent compared to the same period in 2010.

Highlights
Overseas Resident Visitation

• In November 2011, overseas resident visitation (2.0 million) was up five percent over November 2010.
• November YTD 2011, overseas resident visits (2...

Scott Bedbury, former VP of Marketing for Nike and Starbucks Coffee, in his book “A New Brand World” describes your (tourism) brand as:

“A brand is the sum of the good, the bad, the ugly, and the off-strategy. It is defined by your best product as well as your worst product. It is defined by award-winning advertising as well as by the god-awful ads that somehow slipped through the cracks, got approved, and, not surprisingly, sank into oblivion. It is defined by the accomplishmen...

One of the biggest challenges for sightseeing companies is communicating with their guests from around the world. 

That’s what our multilingual GPS tour systems do. They play multiple tours in many different languages at the same time. This can be the same sightseeing tour in more than one language, or it can be completely different tours like an architectural tour and a historical tour for history buffs.

Each passenger simply chooses the channel they want to listen to. Any language...