Branding occurs when you connect with customers by delivering on YOUR promise of excellence - by providing memorable tour experiences.
Branding helps set you apart from your competitors. This is especially important in the sightseeing industry where it can be hard for people to distinguish between product features and benefits.
Take for example, a city sightseeing tour. When visitors of a city get ready to take a sightseeing tour, most search websites or blogs to look for favourably reviewed tours. When you've audio branded your tour, the reviews are more likely to reflect the memorable quality of your tour, and sway perspective customers to take your tour.
Your tour, after all, is distinctive.
This is especially important for international tour operators and foreign language travelers. Since they typically have few choices when it comes to sightseeing tours in their native tongue, they typically buy whatever is available with little loyalty or expectation for your brand.
Our customers are executing on strategies to gain more foreign language visitor market share. They're presenting higher quality branded tour products to tour wholesalers who are seeking better foreign language services. The result is, many of our customers are gaining new business. The fact is, some of our customers are taking business away from their competitors who have held on to international wholesale contracts for years.
This is because they are elevating their brand perception, making it easier for tour wholesalers to provide the best possible experience for their customers.
Let us give you an example of how one of our customers worked with us to provide Korean tour wholesalers better tour experiences for their customers. This is what the leading Korean tour wholesaler had to say:
“When Capital Cruises provided us with a taste of the experience in Korean on their vessel during a recent familiarization tour, we immediately recognized the value it brings our guests.”
Park, Ji-Young, HanaTour Service Inc.
Branding is the perception of everything you. It's about every interaction with your business, internally and externally. By raising the bar, you're making your business more attractive to visitors and foreign language visitors alike.
