It’s our stories that unite us all in a common purpose and connect us with the people around us. If brands are experiences, then the stories we tell are the coherent, meaningful narratives of who we are and how we fit into the world, and into the worldview of our customers.
In Joseph Pine’s and James Gilmore’s book, The Experience Economy, they write “Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience.”
Here are five reasons why better stories will separate your business from the rest of the pack.
1. Deliver great experiences and people will talk. More recommendations.
2. Stories are how we get to know the world and our experience in it. It’s how we make connections and remember things – Be remembered.
3. Travelers crave authentic experiences, experiences that appeal to their senses, are meaningful, emotional, and intellectual. Deliver engaging experiences.
4. Great stories capture the imagination of audiences. They help your customers make meaningful connections to your company and your company’s brand. And great stories serve as a strategic and competitive weapon, a powerful tool that differentiates your business from the rest of the pack of “me too” companies. Stand out from the crowd.
5. Consistency is a key to success, consistency of tour products, consistency of service, and consistency of experience. Provide high-quality passenger experiences every time your tours depart. Build trust.
