While this article is no longer available on the Web, we felt it was a great opportunity to share this relevant tourism story because we are always prodding, pushing and massaging our content to meet the needs of visitors and passengers. 

In his article, Dr. Hudson writes: “The hospitality industry must keep up with the marketing Joneses to stay on top of behavioural trends. In any business, success is dependent on managers and decision-makers gaining a clear grasp of the volatility of the...
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