Storytelling entertains passengers and visitors alike but you may be concerned with getting all the facts about your destination across to your audience? 

This is a question that we’re often asked. How many facts do you want to share? What’s really important? Do you want your visitors to remember your tour and talk about it afterwards?  

When you’re on a tour that provides a lot of facts, numbers, dates, names … like something you’re likely to see written in a history or guide book, what do you remember? 

Usually, not that much…  

That’s exactly what you want to avoid. You still what to incorporate many of the important facts in your tours. By telling stories, you entertain and engage your guests. This is because stories evoke emotions and allow you to make personal connections with travellers and tourists. 

People don’t remember facts. They remember stories.