Convention Visitor Bureaus (CVB) and Destination Marketing Organizations (DMO) work non-stop promoting your town, city, state, and/or region. By learning about and partnering with the CVBs and DMOs in your area, you will be taking a huge step towards being proactive instead of reactive to the tourism trends in your area.
To retain and increase tourism to your area, these organizations are tracking the analytics that help you make wise business decisions. Most CVBs offer a history of the demographics that have been visiting your area. They will be the ones to notice trends in your tourist’s markets and can provide insight into the forecasted growth. Most CVBs also maintain calendars and lists of events which may affect your daily operations.
Attracting YOUR Market
Finding the organizations that cover your area is usually as simple as entering CVB and your cities name into a search engine. Perhaps your city or town does not have an organization such as this. In this instance, the local Chamber of Commerce may have demographics and schedules for local events, but most of your tourism information can come from your state, province or regional CVB. By speaking with the organizations directly you are creating a relationship that can prove to be very symbiotic. Your company’s offerings likely increase the attraction of visitors to your area. It is the organizations goal to show your areas offerings to the world. With a good relationship, the CVB can both use your company to expand the areas attractiveness, and advise you on current market focuses of their organizations so that your business is the most prepared for tourism growth.
Remember, most cities with tourism have these organizations. It would be wise to pick several cities which share similarities to your own, and research their CVB websites. The statistics on display vary widely from website to website, and you may see details or trends that you can inquire with your own CVB.
The primary focus of all Convention Visitors Bureaus and Destination Marketing Organizations is to increase the number of tourists and business travelers to your region. Marketing is what they do, on behalf of your company, and all other tourism and hospitality businesses. By being involved with local and regional CVBs you can position your company to take advantage of tourist growth and be the first to know who is coming to town.