The Importance of Brokerage and Duties

Brokerage Fees Add on to Shipping Costs

When receiving an order, you may be asked to pay taxes and brokerage fees by the courier (UPS/Fed-Ex) before the items are released. You have already bought the product, you’ve paid the shipping and now there are more charges? Here is the reason paying directly to the shipper saves you money.

When items are purchased taxes must be paid. Taxes (Duties) are different in every state, city, province, parish, county, etc… Brokerage fees are the fees that the courier charges to transport the product between countries, serving as the broker. When the courier charges you, the purchaser directly, it insures all proper taxes and fees are paid, and there has been no mark-up or surcharge from the supplier (Causing the purchase price to remain low)

Customers are surprised when the UPS driver asks them to pay. This can often result in delays if the receiver does not have the ability to pay straight away. While AudioConexus can’t estimate the taxes, duty and brokerage for every country, we do want our customers to know that they exist and it is the responsibility of the “importer” to pay.

What Are These and Why Do I Need To Pay Them?

A brokerage fee compensates a broker (UPS) for executing a transaction, typically at the percentage of the transaction value. This fee is collected on delivery.

The duties are the import costs determined by value of the goods, the Harmonized Code and the Country of Origin. The tax is what is added to any item purchased in your country/state/province. Your broker pays both of these to the proper authority on your behalf, thus earning their brokerage fee.

These fees rely on the declared value of the goods (the value is set by the shipper). If the value is below a certain amount, the fee can be overlooked. This cut off is dependent on the import country (i.e. >$20 for Canada and >$800 for the US).

As a shipper, AudioConexus has a fiduciary responsibility to represent the true selling price on all documents for international shipments. While we can empathize with our clients over unexpected fees on delivery, we also understand the importance of taxes and how they support every country’s infrastructure and public service employees.

If you have any questions about AudioConexus’ shipping process, brokerage, duties, your Sales Representative will be happy to answer them!





Out Island Charters Cruises With GPS Bus Tours in Multiple Languages

Out Island Charters is a family owned and operated tour company based in the beautiful island of St. Maarten. Since 1987, they have offered island and sea tours from snorkelling to sightseeing tours aboard powerboats, catamarans, and buses. Out Island Charters caters to some of the biggest international cruise lines such as Costa, Royal Caribbean and MSC Cruises to name a few, and they see multitudes of foreign language visitors everyday.

Double the Nation, Double the Adventure 

St. Maarten, located between the Atlantic Ocean and the Caribbean Sea, is a major tourist destination and attracts visitors from every corner of the world. St. Maarten is the smallest land mass in the world to belong to two different nations – the Netherlands and France. The French side covers two thirds of the island and is governed by France. However, the Dutch side, while still a part of the Netherlands, has been independent since October 10, 2010.

It is home to beaches, lagoons, a mountain range, luxury hotels, five star hotels, and much more. Out Island Charters began as a company that wanted to showcase all of the amazing locales St. Maarten has to offer.

Looking to better serve island guests, Out Island Charters contacted AudioConexus to help them create a unique island tour to accommodate all of their multi-language cruisers.

“There’s a big turn right now for more foreign speaking people to be cruising through the Caribbean. We’re really trying to cater to that market and seemed like a great way to do it,” explains Eddie Parish, responsible for Operations.

AudioConexus installed TriggerPOINT GPS Commentary Systems on their busses and worked hand-in-hand with the team at Out Islands Charters to create engaging island entertainment, new professional audio commentary that is automatically played on bus routes throughout the island. As the first sightseeing business on St. Maarten to offer multi-language tours, Out Island Tours gained a competitive edge against the multitude of tourism operators present in St. Maarten.

 “Originally we were the only company on St. Maarten with this kind of multi-language experience. Since then only one other company has done it but its being done on a much smaller scale. We’re still the only people doing this on a large scale which really sets us apart and is a really good selling point with the cruise lines.”

On their Explorer Tour, guests board buses and depart from the cruise terminal for a one hour tour of St. Maarten. The bus stops in Marigot, the capital of French St. Maarten, where tourists have an hour to shop in the numerous boutiques, bakeries, and cafes.

Afterwards, visitors board Out Island Charters’ double decker catamaran for a relaxing cruise around the island and then board a bus back to their ship while listening to a tour about the Dutch side of St. Maarten.

This tour is currently offered in six languages: English, French, German, Italian, Portuguese, and Spanish. Eddie and his team hope to add Mandarin soon. They see a quickly growing Asian market in the cruise industry.

Cruising on Bus Tours the Multilingual Way

95% of Out Island Charters’ clientele is cruise ships. St. Maarten has a large cruise terminal called Port St. Maarten, which is a very common stop on many major cruise lines. The Port can accommodate up to 6 cruise ships at a time, meaning St. Maarten can see up to 15,000 visitors a day in its peak season!

“Just our first year in doing it with MSC and Costa, it went from a tour that would cancel sometimes due to low participation to selling out almost every call that they were here. […] There’s a lot of foreign speaking guides just because St. Maarten is such an international island […] and there’s a lot of people like this here. But, its tough when you have a bus full of 4 different languages on it. We are one of only two companies that has a GPS system that allows us to simultaneously be doing all these languages.”

Eddie recalls some of the feedback he’s received from returning visitors, “We had these people that had been on the tour 12 or 13 times and they came back again and heard our new audio tour and they loved it – it had been the best one they’d ever been on! It’s great when our customers know the product and they love that we’ve improved.”

Due to the success of their multi-language sightseeing tours, Out Island Charters has recently just launched a new tour called St. Maarten Hidden Treasures. This tour encompasses a power boat ride to Grand Case – a little town on the French side known as the culinary capital of the Caribbean. Grand Case boasts of over 30 restaurants with high end French dinning and casual dinners of local style BBQ.

After spending a couple of hours in Grand Case, visitors board a bus back to their cruise ship listening to multilingual tours created by AudioConexus.

We’re so excited about all of the positive feedback for the new tours and the new tour expansion! Thank you Out Island Charters!

Novant Health Takes an Artistic Approach to Health with Their New Audio Tour

Novant Health is a non-for-profit organization with 530 locations in five of the United States – North Carolina, South Carolina, Virginia, West Virginia, and Georgia. They are a dynamic system of 15 medical centers whose services range from outpatient surgery centers to rehabilitation programs to community outreach programs.

Novant Health was born when Carolina Medicorp of Winston-Salem, North Carolina and Presbyterian Health Services of Charlotte merged on July 1, 1997. Since then, the organization has achieved positive growth and continues to establish itself in more communities throughout the United States.

Art – Another Form of Medicine 

Novant Health’s mission and vision are:

“To improve the health of the communities one person at a time and to deliver the most remarkable patient experience every time.

One way Novant Health satisfies these expectations is through their holistic healing approach of using art to nurture patients and visitors alike. All of their facilities have a donated art collection, with artwork ranging from blown glass to scenic oil paintings, to artwork surrounding topics such as breast cancer. Their art collection is displayed throughout their facility specifically for the enjoyment of their visitors and patients.

“When their loved one might be in surgery, we’ll offer it to them to get their mind off of what’s going on. […] Its therapeutic – art and healing – to be able to enjoy the art throughout the facility. Its therapeutic for our patients and our visitors – It’s holistic healing,” explains Kathi Robinson, Senior Director of Professional & Support Services at Novant Health Huntersville Medical Center.

In 2015, the Novant Health Huntersville Medical Center approached AudioConexus to assist them in putting together a self-guided audio visual art tour. Novant Health purchased audio guides and worked together with AudioConexus’ Creative Team to create and produce commentary for the artwork.

People have had a very positive response; they really enjoy it. It gets people out and gets them walking and helps destress the situation.” Part of one commentary mentions breast cancer. After taking a tour with her mother, a little girl said, “I’m only going into Kindergarten so this might be a little X-rated for me. They said the word breasts,” Robinson recalls, chuckling as she remembered the story.

Their tour is currently offered in English and is available for the hearing impaired.

Spreading the Health

Currently, the Novant Health Center in Huntersville, North Carolina is the only facility to offer this type of audio visual tour with their art collection.

 “For the future, we’re definitely looking at how we can grow and expand on this, as well as expanding to other facilities as we are a 15 hospital system. We’ve set the template for other Novant Health facilities. Hopefully Novant Health will eventually be known for it’s art and healing tour.”

In addition to the art gallery, Novant Health Huntersville has also begun an art program where they offer small art kits for their patients such as adult coloring books, canvas for painting etc. The art kits are offered to both their in- and out-patients to help with them with idle time, help them to wait with a purpose, or just to express.

“It really makes a difference. Not everyone has an opportunity to go to a real art gallery. It talks about our artists, our art donors, the inspiration – it’s pretty special.”

We’re very proud and grateful to have had the opportunity to contribute to such an incredible healing project. We think it’s pretty special too.

New Multi-language Tours With Lost Ships of the 1000 Islands

Exploring the Heart of the 1000 Islands With Multi-language Tours

Gananoque Boat Line, based in Gananoque, Ontario has the largest fleet and oldest cruise company of the 1000 Islands. In 1951, three Gananoque men, Waldin Beckstead, Grant Lucy and Art Bringlow, began the Gananoque Boat Line after realizing the growing demand for tours of the beautiful 1000 Islands. Now, nearly 65 years later, Gananoque Boats operates five triple-decker, all-aluminum vessels offering open and enclosed decks, with coffee shops and refreshments on board.

“The Gananoque fleet was designed by the original owners and continues to be the most copied design of tour boat to this day. What I want our customers to go home with is the experience of a unique biosphere that is unlike any other in the world,” explains Neil McCarney, the Operations Manager of Gananoque Boat Line.

The 1000 Islands – A Beautiful Place On Earth

The 1000 Islands have been attracting visitors for over 150 years due to it’s beauty and countless attractions, such as, lighthouses, castles, maritime museums, fishing, plus much more. Visitors of all ages and ethnicities are drawn to this paradise, eager to hear the stories surrounding its rich history of pirates and prohibition bootleggers. With five vessels, Gananoque Boat Line is able to cater to a variety of different tour experiences along the St. Lawrence River. The sightseeing company takes visitors through the breathtaking 1000 Islands to see sights such as the historic Boldt Castle, the Statue of St. Lawrence, the 1000 Islands International Bridge and Zavicon Islands containing the smallest international bridge in the world!

“We want to provide as many people from around the world the opportunity to experience the most beautiful place on earth, ‘The 1000 Islands,’ while still sustaining the natural beauty and protecting the environment. The water has never been cleaner, the fish population never higher and we are making this area sustainable for centuries to come,” says McCarney.

Sharing the Experience

Experiencing the Saint Lawrence River, the wildlife and all of the splendour that is the 1000 Islands is done best by boat. Gananoque Boat Lines recognized the need to share the 1000 Islands experience with all of their visitors from around the world, in their own native languages. To accommodate this need, McCarney and his team recruited AudioConexus to research, write and produce several multi-language tours and install the TriggerPOINT Wireless GPS Commentary System on several boats in their fleet. By installing this system, in conjunction with its wireless receivers, passengers are able to roam the decks of the boats with no seating restrictions. Passengers listen to professionally written and produced multi-language tours in their own language using earbuds.

The capabilities of this versatile system allows multiple tours to be selected. AudioConexus’ Creative team most recently has created brand new commentary for their new Lost Ships of the 1000 Islands tour in both English and French.

“AudioConexus has helped us with this by providing new, vibrant and exciting commentary. Our customers now have the ability to enjoy the cruise narration in their own language which allows us to continue to be the #1 choice for 1000 Islands Cruises.”

McCarney and his team hope to continue expanding on their cruises to provide a greater variety of tours for their dynamic customer base. In addition to their new Lost Ships of the 1000 Islands tour, they have begun offering eco-cruises that allow customers to explore the flora and fauna on one of the islands. They also hope to soon launch a new project in conjunction with Parks Canada to allow those without a boat access to the islands.

“Last year we celebrated our 11 millionth customer who have taken memories of the Islands home with them. When a customer disembarks our boats I want that customer to have experienced the uniqueness and beauty of the 1000 Islands. I want them to feel the way my Great Grandfather felt when he first arrived in Gananoque in 1886 and made this place our home for 5 generations of McCarneys.”

Gananoque Boat Line has been a consistent recipient of Trip Advisor’s Certificate of Excellence for providing high quality tour experiences. We at AudioConexus are proud to have them as part of our AudioConexus family and are excited to be involved in their visionary development of one of the best activities in Ontario.

How to Make Factory Tours Better

Giving live tours can be challenging enough. Giving live factory tours increases this challenge. Factory tour guides are guiding people of all ages from all backgrounds through a dynamic work environment. Guides must be alert, informative, responsive and ensure the work flow of normal operations is not disrupted. Factory environments can have temperature extremes, odd, loud sounds, sights and smells, creating many distractions for visitors. This makes it challenging for tour guides to deliver great experiences consistently.

Lets outline a few best practices to help keep your visitors on track, entertained and safe.

Best Practices for Live Factory Tours

You should have a tour plan, which includes the path/layout of your tour, as well as a script. The path should minimize disruptions and maintain a safe viewing distance from employees and factory equipment. This helps the tour guide and employees distinguish visitors on a busy factory floor. Gathering points should be planned for tour stops. Furthermore, these gathering points should not impede work traffic and allow good visibility.  The script does not need to be formal, but each area of interest should have details that your visitors would be interested in hearing about. The most successful factory tours have guides that know how to deliver great scripted stories.

At the beginning of the tour, introduce yourself and meet your guests. For instance, you may want to ask where they are from, why they wanted to see the factory tour, if they use your product/s? etc.  Cover the safety items that should be addressed, (Walk path, emergency procedures, physical challenges on tour, restroom locations etc.). Provide visitors with pre-scripted company information (your brand experience) and tell them what they are about to see. Share the impressive details, such as number of units manufactured, state of the art machinery, specialized processes, etc.

When leading the tour be aware of visitors lagging behind or being distracted by this foreign environment. Make sure everyone has arrived at the gathering point before speaking about the point of interest. When people have questions, always repeat the question aloud so that all visitors can hear what is being answered.  Keep “fresh” eyes. Things that may seem typical to you, may be fascinating to some of your visitors. Use their questions and observations to incorporate points into your script, eliminating identical questions from being asked on multiple tours.

At the end of the tour, ask them if they enjoyed it. Find out their favourite parts. See if there are things that they were disappointed with. This too can help you edit a script or path to improve visitor satisfaction.

Lastly, to improve safety and control of your tour, as well as reduce tour guide fatigue, consider the implementation of a tour guide system. This will provide guests with lightweight headphones and wireless receivers to clearly hear tour guides on the factory floor.  The tour guide does not need to compete with background noise and strain their voice. In addition, visitors will be less distracted and capable of hearing every word spoken.

Have experience/tips of your own giving factory tours? Funny stories to share? We’d love to hear from you at [email protected].

Agawa Canyon Tour Train Adds Korean to Northern Ontario Experience

The Agawa Canyon Tour Train is one of the most popular tour trains in North America, seeing tens of thousands of visitors each year. Located in Sault Ste. Marie, Ontario, the tour train takes you on a one-day trip into the Northern Ontario wilderness, immersing you in the forests of the Canadian Shield as it moves along the floor of the Agawa Canyon. The newly updated train coaches and sightseeing commentary allows for a unique and engaging experience as you learn about the history of the railroad and the breathtaking locations that inspired some of Canada’s most prolific artists.

Upgrading Sights With Sounds – A Whole New Passenger Experience 

The Agawa Canyon Tour Train is operated by Tourism Sault Ste. Marie, which is the Destination Marketing Organization for the region. Due to outdated tour and coach equipment, the Agawa Canyon Tour Train began to see a steady decline in ridership. Management at Tourism Sault Ste. Marie knew they needed to make a significant investment in the tour train in order to keep up with new foreign language market demands and an ever changing tourism industry.

“In 2011, we did a $10 million capital upgrade on the train and got newly updated coach equipment. We also realized that we needed to make the trip more entertaining, interactive, and educational. That’s when we decided to engage the services of AudioConexus,” explains Ian McMillan, the Executive Director of Tourism Sault Ste. Marie.

Tourism Sault Ste. Marie contracted AudioConexus to install GPS commentary systems and develop an entertaining script in five languages to play throughout the train ride. “It enhanced the experience for everyone on board. Passengers could see on the monitors what the railroad looked like when it was being built in the 1800s. Through the commentary, sound effects, and tour  script that AudioConexus developed, we were able to tell the stories of how the railroad was built in an entertaining fashion and expand on all the things of interest along the way.”

As a result of the new technology, the staff at Agawa Canyon Tour Train have created a variety of fun passenger experiences. This innovative approach has led to the most recent tour which pertains to the famous Canadian painters, the Group of Seven. “They (the Group of Seven) used to do a lot of their iconic painting in a boxcar along the train line,” says McMillan. “So we’ve developed group tours that allows passengers to immerse themselves in a Group of Seven experience. A dedicated coach with an artist from a local gallery guide passengers as they listen to GPS triggered commentary about historic painting locations. Each person in the group is given an easel, a canvas, and a painting kit. A Group of Seven painting is placed on a monitor and the artist walks the group through their own version of the painting.”  With a season of success, the tour is continuing into its second season. According to McMillan, the tour continues to grow ridership and many tour operators are really enjoying the experience.

All Aboard: Multilingualism Embraced in Northern Ontario

Tourism Sault Ste. Marie works with numerous tour operators and companies to promote and sell tickets for their unique train excursions. These tour operators and companies have multilingual visitors that travel from all over the world, passing through Sault Ste. Marie to experience its breathtaking vistas. The Agawa Tour Train sees an abundance of Japanese and Chinese visitors, especially in the fall months. Most recently, the train has seen an increase in the Korean market, which further expanded Tourism Sault Ste. Marie’s international visitor market.

“In the last few years we started to develop a market in Korea. A few tour companies had started to sell direct flights from Seoul, South Korea to Chicago where they would take coach up to Sault Ste. Marie. This continued to grow significantly over the last 3 years. It grew to a point where I had a conversation with those tour operators and told them that if the Korean market continued to grow, I would invest with AudioConexus and add Korean to the 2016 season. With continued growth, we’ve taken the next steps. Our new Korean tour commentary provides a higher level of service for the emerging market here in Sault Ste. Marie,” explained McMillan. 

Since installing new coach equipment and working with AudioConexus to add GPS triggered commentary in English and foreign languages, the Agawa Tour Train has seen ridership begin to grow after almost a decade of decline!

Macmillan says “Last year was the best year we’ve had on the train in 10 years and AudioConexus contributed to that.” McMillan and his team at Tourism Sault Ste. Marie are always mindful that as foreign language markets grow, they can easily add new one. At AudioConexus, we’re very happy to hear about the train tour’s growing success and look forward to a prosperous future with Tourism Sault Ste. Marie’s creative team. 

The Agawa Canyon Tour Train offers tours in six languages; English, French, German, Japanese, Mandarin, and now, Korean. For more information and excursions please visit

Enriching Experiences Through Language Translation

Translation Starts With Storytellers

Thinking about translation? Imagine what it would be like as a tour operator to be able to attract visitors from around the world? How would visitors experience all that you offer in their native languages? AudioConexus recognizes how important this is to your business and your visitors.

Starting with a well-written script is key to good translation.

AudioConexus Writers are true storytellers, who specialize in writing for audio productions. We begin every project by conducting research and collaborating with you to gain a much better understanding of your business, venue and your vision for the future. Our Storytellers then immerse themselves in your experience and write your stories, taking into account many details, such as theme, audience and timing.

Step Over the Literal Translation Trap

A tour is written with the understanding that it will be translated into other languages. Writing a script with this in mind means the Writer must choose his or her words carefully.

Consider the many phrases and words that will not translate into other languages. Humour and slang use requires careful consideration. What works in English may be meaningless or worse yet, be offensive in some cultures.

Our translators do not translate scripts literally word for word. They translate stories while staying within timing templates required for multilingual productions.

A literal translation of an English script into other languages creates audio segments in varying lengths. Because timing is crucial, Storytellers capture the essence of stories, writing for audience and cultural sensitivity. Professional writers ensure your script is clear, authentic and easy to understand when spoken.

Professional voice talents record the audio in a manner which matches the feel and flow of the English production. The magic happens when they have great scripts to read from.

Our focus is to create entertaining and fun tours for all your visitors, no matter what language they speak. If you’re considering translations, your first step is to avoid the literal translation trap while sticking to the constraints of timing.

Gain ROI By Increasing Shoulder Seasons Visitation

Competing For Visitors In Your Market

Multilingual and multi-topical tours have been beneficial for both large and small sightseeing operators around the world. With the tourism industry’s global economic contribution estimated to be close to $8 trillion U.S. dollars in 2016, there are many opportunities for sightseeing companies to increase revenue and profits. Right now, many tour operators are focused on meeting the growing market demands for higher calibre sightseeing tours in several languages. Why this growing trend? Many companies recognize that empty seats represent revenue lost, never to be regained.

In today’s environment, to secure foreign language visitors (Free & Independent Travellers, wholesale group travel and receptive operators), competitive offerings are essential. Tour operators competing in the same market with similar tours are often forced into a commodity-based pricing strategy. He who has the lowest prices wins. Price alone is the main differentiating factor for visitors. This market strategy is a losing proposition for everyone.

Securing Visitors in Your Shoulder Seasons

Implementing multilingual GPS commentary systems capable of delivering multiple languages has proven to be highly effective and rewarding (for both the tour operator and the visitor). International wholesale group tour operators are actively seeking language specific tour experiences for their customers. And those companies stepping up to offer foreign language guest experiences are winning market share.

Group travel markets provide sightseeing operators with more business, with foreign language markets providing invaluable sources of revenue while increasing language specific passenger loads. This helps to further enhance foreign language marketing initiatives in order to effectively evaluate return on investment.

The ability to fill seats beyond the traditional peak tourism season by increasing ticket sales in the shoulder seasons is an integral part of strategy. By providing multi-language tours and building relationships with international tour wholesalers, you’re gaining ROI.

With the movement to expand language (and topic) offerings, many of our customers are achieving amazing results. Tour operators are increasing visitation and growing “shoulder season” passenger loads by tapping into key foreign language markets – from overseas and at home. Few operators struggle with lots of empty seats during the height of peak tour season. However, our customers’ maximizing passenger loads during the “shoulder seasons” tell us that it’s the differentiating factor between a good and a highly successful operating season. Multi-language tours provides them with the leading edge they need to outpace their competitors.

Lower Manhattan Tours Uses HearMe Tour Guide Systems To Enhance Visitor Experiences

Lower Manhattan Tours offers a variety of guided walking tours focused on the ever-changing Lower Manhattan. Lower Manhattan Tours caters to the entire lower Manhattan area and offers an assortment of tours that cover topics such as the 9/11 Memorial, Alexander Hamilton, the World Trade Center Architecture and in October, even a ghost tour!

A Lower Manhattan Exclusive

Lower Manhattan Tours began as Wall Street Walks and was founded in 2008 by Annaline Dinkelman, a Wall Street businesswoman with a background in technology.

“In 2008, I was the first person focusing on Wall Street and the Stock Market. I was passionate about the subject. Now I am really branding my tours from Wall Street to Lower Manhattan tours because there is so much more to see now than there was eight years ago. 9/11 brought a lot of attention and money to Lower Manhattan and therefore its so much bigger than it was before,” says Annaline.

As Lower Manhattan grew and evolved, so has Annaline’s tours. In busy downtown New York, there is so much going on all the time. As a tour guide, the street noise and commotion can easily distract from or drown out a live narrated tour. To avoid this, tour guides are required to take smaller groups with them on a tour so everyone can hear the stories being shared. Even then, the loud busy city atmosphere can be disruptive. To solve this problem, Annaline purchased AudioConexus’ wireless group tour solution, HearMe.

“The HearMe Tour Guide System helps me lead a much bigger group tour […] The HearMe devices are so much more elegant and when I watch people on my tours I can tell they are so much more engaged then on tours that are using amplification devices.”

The HearMe tour guide system’s noise cancelling boom microphone is designed to be used in loud and busy environments – such as Manhattan. It allows the tour guide to deliver the same clear, crisp, high quality audio to all members of a tour group, whether they are directly in front, or at the very back of a group. Tour goers also have the ability to adjust their headset to their preferred volume level.

Other types of systems, such as amplification, only increase the noise in an already noisy environment. Therefore, Annaline has the competitive edge using HearMe as tourists are less distracted on her tours.

“The HearMe tour guide system makes my tours much better. […] It makes a huge difference. […] If there’s one thing I wish we could do is, inform tourists about the difference between the HearMe and other types of amplification systems. People don’t realize how they’re missing out when they take tours because they can’t hear. With my tours I feel they get the full tour value and more,” says Annaline when asked about her tourist experience with HearMe.

A Multilingual Manhattan

At the end of 2015, Lower Manhattan Tours introduced Multi language tours to address a large increase in foreign language travellers – specifically German, French, and Spanish speakers.

New York is known for its major tourist destinations such as the Empire State Building and Broadway, and in 2014 it saw 56.5 million foreign visitors. Trends demonstrate that these numbers are likely to continue to grow from year to year.

“One of the things that I love about the HearMe is the multiple channels. It allows me to broadcast on channel 5 in English and broadcast on channel 6 in Spanish. Sometimes I also broadcast in French at the same time. We’re doing this trilingual tour all through the HearMe system,” says Annaline.

Using one of the HearMe’s speciality features, the auxiliary input, Annaline and her team are able to translate and record their tours in different languages. They use these tours to playback pre-recorded tour commentary to their foreign language guests while she’s giving the tour live in English.

“Many people that are travelling; their kids can speak English but the parents can’t. They love that the family can all enjoy the tour and participate all at the same time.”

Currently, Lower Manhattan Tours has begun to offer their tours in 6 languages – English, French, German, Italian, Portuguese, and Spanish. Annaline has begun to translate her tours into Mandarin and aims to debut them in the summer of 2016.

Annaline’s company is located on Wall Street in Lower Manhattan, New York. It has been awarded Trip Advisor’s Certificate of Excellence and has been added to Trip Advisor’s Hall of Fame for 2015. In addition, they have been featured in Time Out New York, Associated Press, Spotlight, Neighbourhood Splice, USA Today, Battery Park City Broadsheet, Bloomberg, Globo, Haaretz, Harriet, The Sunday Telegraph, and Jewish World. Annaline hopes to continue expanding and creating more tours to cover Lower Manhattan as well as continuing to be able to offer as many languages as she can. We wish her continued success!

Click here for more information about New York Tourism Statistics.

North Shore Scenic Railway Gears Up for Premium Passenger Experiences

North Shore Scenic Railroad Gives Their Best Tour Yet!

North Shore Scenic Railroad is a non-profit organization, located in the tourist town of Duluth Minnesota. They operate tour excursions along Lake Superior with historic railroad equipment on a 28-mile track between Duluth and Two Harbors. North Shore offers a multitude of different trips, such as the Two Harbors Turn and their most popular passenger experience, the Duluth Zephyr. Passengers have a choice to sit in one of their many historic coaches or in their First Class, all glass, Dome Car.

Business Needs: Tour Consistency

For almost 30 years North Shore Scenic Railroad has narrated all of their tours, and still have the original scripts. Their tour guides currently range from high school students with part time jobs to historians of Duluth who sometimes enjoy adding their own personal touch to the tours.

“It was important for me coming into this not only from the narrative perspective but also from an operational perspective that every passenger that rides our train should get the same great experience day-to-day,” says Josh Miller, North Shore Scenic Railroad’s Station Manager. “On our daily train excursions we want to provide the exact same experience as the people did yesterday and for the people that come tomorrow. It’s not a unique concept – Disney does it, even McDonalds does it.”

To help standardize their tours, AudioConexus collaborated with North Shore Scenic Railroad, providing the equipment and Route Builder training they required to create a new automated commentary experience. It was also important for Miller and his team to continue to support their passionate tour guides by empowering staff to continue to add their own flavour to the tours – blending prerecorded commentary with live guide interpretation. TourMaster Lite, a GPS system designed for Public Address System audio delivery offered this flexibility. Now Miller’s certain that no matter what, whenever guests leave the station, they’ll go home having experienced something memorable… each and every time.

“To me narration is a very important component that attractions like us often undervalue. Every time our trains depart we have one chance to deliver information that either makes or breaks our patrons’ experience and perception of us. By controlling our message and sharing the information we want to share, we ensure that the quality of experience is always great.”

Solution: Giving the Perfect Experience Every Time!

In 2015, North Shore Scenic Railroad purchased AudioConexus’ Route Builder Software and TourMaster Lite to create their new tour experience.

North Shore has already begun to add celebrity talent and authentic commentators as a key parts of their tour experience. Included in the experience is the mayor of Duluth sharing a story with guests about one of their most popular tourist destinations, the historic Glensheen mansion. The tour will also feature the settlers of a fishing village retelling their history as the train goes by. This concept opens so many doors for North Shore Scenic Railroad to continue to build upon.

Executive Director of the North Shore Scenic Railroad, Ken Bueller, was quoted saying, “This might be one of our best investments ever!” AudioConexus’ TourMaster Lite has enabled North Shore Scenic Railroad to add high-quality consistency to their tours while growing the experiences they offer with authenticity and a personal experience of Duluth, Minnesota.

Miller says “We had to make the decision based on price, but it was also about our brand identity. AudioConexus gives a very strong impression of professionalism and being the industry standard leader. In my experience with the company, the sales people followed through very well and so did the whole team! I went from the sales person, to the installation tech to the trainer who all provided me with everything I required each step of the way.”

Benefits: New Tours and New Experiences

North Shore Scenic Railroad hopes to use TourMaster Lite GPS commentary systems to expand to other train cars offering passengers different tour experiences. “We are containing ourselves to not make this a huge project at first. We have to figure out what we’re doing and where we’re going first. The sky is the limit considering how far we can take this.” Miller and his team hopes to eventually install GPS tour systems in every train coach to provide tailored railway excursions and more speciality type tours such as a more historically rich tour for passengers with a passion for history.

North Shore Scenic Railroad debuts their new tour experience in May 2016. We wish them much success!