WEST COAST Sightseeing, located in Vancouver, British Columbia offers a multitude of sightseeing tours and experiences aboard a fleet of coaches and convertible & open-top Hop-On, Hop-Off Sightseeing buses. To address the increase of foreign language visitors aboard their Hop-on, Hop-Off buses, WESTCOAST Sightseeing implemented AudioConexus’ GPS multi-language tours and commentary systems.
Since implementing the GPS tour systems, WESTCOAST Sightseeing has seen an increase in its foreign language business and now provides even higher quality guest experiences. Since the creation of GPS triggered audio productions in seven languages, this visitor experience focused company has been highlighted in foreign productions and brochures praising their high quality tours.
Business Needs: Multi-language Tours
WEST COAST Sightseeing prides themselves in ensuring that everything they do is done in order to satisfy their purpose: Sharing Remarkable Experiences Together – with their team, with their tour guests and with the world. In 2015, WESTCOAST Sightseeing began seeing an increase in Chinese and Spanish speaking markets coming to experience Vancouver’s architectural masterpieces, urban beaches, and coastal rainforests.
Coming in behind the United States as the top inbound market, China was number two for international visitation and overnight stays. To address the growing market demand for foreign language tours, WESTCOAST Sightseeing knew they needed to create better tours that toppled language barriers for its guests.
“As we see the tourism industry develop and evolve it becomes more important to work with countries and markets that are not just English speaking,” says Jason Bryant, Director of Sales and Marketing at WESTCOAST Sightseeing. “It’s a weakness within Canada and within our city that we provide English-only services. There are not many companies that allow for different languages to service the needs of foreign language markets.”
Running an information kiosk located by their cruise location at Canada Place, a national landmark in the heart of Vancouver’s waterfront, the sightseeing company welcomes thousands of visitors and ships coming into port everyday. The need to break down language barriers was clear.
In order to satisfy Vancouver’s need for multi-language tours on their buses and completely fulfill their purpose, WESTCOAST contracted AudioConexus and their Creative team to write a tour commentary script that would be available in 7 different languages: English, French, Spanish, German, Japanese, Korean, and Mandarin.
“We speak to half a million guests a year out of our Welcome Kiosk at Canada Place, giving visitors’ advice on what to see and experience,” says Bryant. “So we have a really unique opportunity to provide tourists and travellers with information that will lead them to the best experiences in our city.”
Solution: A Perfect Day on the WESTCOAST
In 2015, WESTCOAST Sightseeing worked with AudioConexus Creative Services to write and produce cinematic audio multi-language tours that now play on all of the company’s Hop-On, Hop-Off Sightseeing buses. The project has enabled WESTCOAST Sightseeing to achieve business growth by reaching out to Vancouver’s emerging foreign visitor market with tours that open doors for people who speak different languages.
Through this collaboration, AudioConexus prepared commentary for over 20 Hop-On, Hop-Off stops to give guests the perfect Vancouver day. This includes stops in Chinatown, historic Gastown, Canada Place, Stanley Park, Granville Island, and many more!
“2015 was the best year the company has ever had! Without AudioConexus in 2015, we would have only been able to operate half the buses that we had on our tours. According to Bryant, finding drivers with the ability to provide high quality tour narration is rare and difficult to find in Vancouver. “That’s the number one thing with AudioConexus, they made it possible for us to provide a consistent commentary experience without the extra expense of having train drivers in lengthy commentary delivery.”
AudioConexus’ GPS commentary systems allows WESTCOAST Sightseeing to broaden their market reach by providing tours in several other languages. Visitors plug earbuds (headsets) into audio controllers available at each of the seats to select their language preference.
“We are continuing to produce new tour commentaries as the result of customer feedback and we will constantly adapt to the market because our passion is truly to be the best possible experience for people visiting our city”, says Bryant.
General Manager at WESTCOAST Sightseeing Stuart Coventry adds “Working together with AudioConexus has been a real pleasure. Not only has the introduction of their commentary system realized the business results we were looking for but their team are true professionals – they deliver a quality product in a timely fashion and offer an excellent support system when you are ready to undertake next steps.“
WEST COAST Sightseeing has been awarded Trip Advisor’s Certificate of Excellence from 2012 to 2015. The company is looking to expand into audio guided tours, walking tours, and bike tours in the near future. WEST COAST Sightseeing continues to work with AudioConexus on the expansion of tour commentary and systems to meet its growing needs.
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