What may seem mundane and routine for you as a tour operator can actually be a great source of entertainment for your guests.
You know the ins and outs of your tour route, what lays behind the ‘employees only’ door, what happens when all the lights go off at the end of the day and where to go for the best grub experience off the beaten path.
The secret to making an impact on your visitors is to remember this – you have the inside scoop and your visitors desperately want to know what that is?
The best tours incorporate their behind the scenes knowledge and share it with their guests. It’s the insider experience that visitors crave and want to spend their time to get it. When your guests take your tour they want to get to know you. They want to know the ins and outs of the place their visiting. Who doesn’t love feeling like their getting special treatment?
That’s exactly how your guests should feel, like they’re getting the V.I.P. experience with the stories you choose to tell. However brief their time is with you, visitors should leave feeling as though they hit the jack pot.
So what sort of things should you share?
Well, this is the tricky part. Everyone has their icons they can’t ignore – imagine going on a sightseeing tour in Paris and the Eiffel Tower isn’t addressed? It’d seem rather odd and as though you’re missing out on a grand experience. But aside from the icons, it’s the little things that matter too. What do the locals do on a Sunday afternoon? Where do they eat? Where do people go off the guidebooks? Where are the authentic experiences? Where do you explore?
The best way to make your guests feel like they have the inside scoop is to make them feel like a local. Lead people to unplanned experiences – and share with them the very essence of the place you call home. Put yourself in their shoes, if you were a first time visitor what would most intrigue you? What would you, or wouldn’t you, notice immediately?
Don’t give a guidebook tour or an experience someone could get from armchair browsing. Give them that something special, hidden, or off the beaten path by sharing your insider knowledge. Trust us, they’ll thank you for it!