The Zen of Commentary Integration – How To Make GPS Tours Better – Episode 6

Synopsis of the Podcast

One of the least understood aspects of creating and implementing a successful GPS-guided audio tour is the architectural design needed for the audio tour experience. What do we mean by this? There are many elements that need to be orchestrated in order to pull off a successful GPS tour experience for buses and boats and you can’t assume that script writers or sound production companies have the expertise to create commentary that fits seamlessly into a GPS-guided audio tour. In this podcast, we discuss why commentary integration between hardware and software is a key and critical success factor for GPS multilingual tour implementations.

Key Points in the Podcast

  • “How will your tour sound if your bus is stuck in heavy traffic”. Or, “what happens when your tour boats have to contend with watercraft events?” You don’t want to encounter problems other sightseeing companies have been forced to solve.
  • Some of these challenges include hardware or software problems, unreliable commentary systems, poorly written commentary, and dissatisfied customers. A GPS-guided audio tour requires more than just great content and dependable hardware; it requires two levels of integration between the two. That’s how a design architecture makes the difference.
  • During the planning phase, you need to create the architecture based on your route logistics (an on-site assessment and understating of your location) and then customize our approach for the script writing and sound production of your tours.
  • You must have the training and experience to seamlessly integrate the content into the hardware. It takes knowledge to develop a program that works with your unique tour circumstances.

Episode 6: The Zen of Commentary Integration – How To Make GPS Tours Better

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We’re committed to making all kinds of tours better. So if you have any suggestions or would like us to cover a topic about your interests, please don’t hesitate to call or email us. We’re here to help. It’s easy to reach us through our Contact page.

Thank you for listening!

Why You Need the Three E’s? Entertainment, Education, and Experience – Episode 5

Synopsis of the Podcast

Why are the three “e’s” crucial for delivering great tours that engage your customers? Some reasons why people choose to sightsee is because it’s an economical way to travel, they get to see a lot in a short time, your tour is more informative than a guidebook or they have language barriers. While these basic reasons attract customers, how do you provide more reasons why people should choose you?

You need to capture the emotions of potential buyers. If you capture the emotion, you capture the customer.

Key Points in the Podcast

  • How do you provide more reasons why people should choose you?
  • People are also looking for fun things to see and do in your city. And the fact is, fun sells.
  • There’s a big perception gap between what marketers think their customers want and what customers actually say they want.
  • By providing a blend of education in your entertainment, you’re offering useful information that will serve and delight your customers.
  • Learning new things is more satisfying because our brains are wired to what Abraham Maslow called “self-actualization.”
  • According to Forrester’s Customer Experience Index, 2012, “Only 37% of brands received good or excellent customer experience index scores this year. 64% of brands got a rating of “OK,” “poor,” or “very poor” from their customers.
  • Your customers should benefit from an enriching experience, where your tours provide people with a sense of place and embody who you are.

Episode 4: Is Consistency Your Achilles’ Heel? 

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We’re committed to making all kinds of tours better. So if you have any suggestions or would like us to cover a topic about your interests, please don’t hesitate to call or email us. We’re here to help. It’s easy to reach us through our Contact page.

Thank you for listening!

Is Consistency Your Achilles’ Heel? – Episode 4

Synopsis of the Podcast

People who buy sightseeing tickets often have built up an image of what to expect when they make this purchase. That’s what gives your brand meaning and value. It’s all about who your brand resonates with and why. One of the most vocalized challenges we hear from sightseeing companies is product consistency. Despite having immaculate vehicles and vessels, friendly staff, and well organized and focused management teams, some tour operators continue to operate with an Achilles’ Heel.

Key Points in the Podcast

  • Start by creating a clear identity of what your brand stands for.
  • You need to have a clear plan of action and ask drivers or guides to be accountable to each other for providing the best possible passenger experiences.
  • Focus on results, putting measurements in place (reduction of complaints for example) and track the effectiveness of your team.
  • Conflict is a healthy part of the process. For some companies conflict can be paralyzing. Others lead – creating open relationships and trust while working through conflicts and gaining buy-in from their teams.
  • Consumers have come to expect more from sightseeing companies. Your business can’t stand still or you’ll be left behind as other companies adopt higher standards.

Episode 4: Is Consistency Your Achilles’ Heel? 

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

We’re committed to making all kinds of tours better. So if you have any suggestions or would like us to cover a topic about your interests, please don’t hesitate to call or email us. We’re here to help. It’s easy to reach us through our Contact page.

Thank you for listening!

Five Keys to Making Your Brand Stand Out – Episode 3

Synopsis of the Podcast

Creating a unique brand that can stand apart from it’s competitors and offers something completely different to the consumer is vital for international tour wholesalers. Foreign language travelers generally have few choices when it comes to sightseeing tours in their native tongue, so they typically buy whatever is available and at the lowest price point, with little brand loyalty or expectation.

You need to change that. Here’s an opportunity here to make an impact with your brand. But if you’re brand isn’t different, how will it ever stand out?

Key Points in the Podcast

  • Make sure that your sightseeing business is unique, unique not just to you, but to your customers as well.
  • Repetition and consistency is key to growth.
  • Your tours should not only be informative, but they should also seek to create an emotional transaction with your customer.
  • You need to make sure all of your marketing and communications express your message consistently and clearly, especially in the foreign languages you service.
  • Your brand promises and expectations matter to people. They need to be unique, compelling and believable.

Episode 3: Five Keys to Making Your Brand Stand Out

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We’re committed to making all kinds of tours better. So if you have any suggestions or would like us to cover a topic about your interests, please don’t hesitate to call or email us. We’re here to help. It’s easy to reach us through our Contact page.

Thank you for listening!

Comparing GPS Commentary Systems – Episode 2

Synopsis of the Podcast

Commentary systems provide you with the ability to deliver pre-recorded audio to your passengers. This can be tour commentary, announcements and safety messages to name a few. GPS is used to trigger audio commentary at precisely the right time, at the right location throughout your routes. One of the most common questions we get asked is, “What’s the right system for my operation?”

There are three systems that we offer for mobile applications within bus, boat and train markets. And while these systems share many of the same features, they are designed for very different applications. In this podcast, you’ll learn the differences between commentary systems to help you determine the right application for your business.

Key Points in the Podcast

  • The best applications for hardwired systems include hop-on, hop-off tours, motor coaches, boats with fixed seating, and open-top buses.
  • Passengers who use wireless receives and headsets are free to roam throughout your bus and boat, with no seating restrictions. They can go to the bar, move freely between decks, or move to the back of the bus – without any tour interruptions.
  • Single language systems are designed to deliver commentary over your existing Public Address System. You can deliver a single language to your passengers or more than one language sequentially using this system.
  • Both our Tourmaster hardwired and TriggerPOINT wireless systems offer complete control of all commentary from a Driver or Guide Control Panel. This panel has many features, but it also allows for complete manual control of audio commentary on and off your routes.

Episode 2: Comparing GPS Tour Systems

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

We’re committed to making all kinds of tours better. So if you have any suggestions or would like us to cover a topic about your interests, please don’t hesitate to call or email us. We’re here to help. It’s easy to reach us through our Contact page.

Thank you for listening!