Why Storytelling is Important
"Storytelling is the heart and soul of a great tour narrative. An effective guided tour has more than a beginning, a middle and an end; it has a point. Like a good story well spun, a great tour narrative forges an imaginative connection between teller and told. A great tour, with a great story as its core and context, is infused with its own particular magic and energized by its own unique electricity. One is drawn subtly and irresistibly into an experience that is inevitably “more than meets the eye,” and from which one emerges with a broader, deeper understanding, if not a more visceral sense, of place, history and character."
Blair Shakell, Award Winning Writer - Why Story Matters?