Why Script Writing is Important and How You Can Prosper From It

Script writing for audio tours is a specialized discipline. How so?

When we think of writing, we often think of writing for books, magazines, newspapers, blogs, and short stories.  This is generally referred to as “creative writing”. This style of writing is meant to be read silently – not heard.  Creative writing relies on description to “paint the picture” of what’s going on, or what’s important.  Script writing for tours requires less descriptive words, because the audience “gets the picture” with the additional benefit of professional voice talents and sound designers.  

Audio tour scripts consist of stories that are designed to be accompanied by music and sound effects. At AudioConexus, we call it: “writing for the ear”.

“Writing for the ear” is different than writing for the mind’s eye.  The audio tour script is designed to be integrated with music and sound effects, in order to create a moving,  personal experience.

A good script can mean the difference between a great tour and a tour that falls flat. Writers who have the expertise and the experience know how to tell fun, entertaining, and educational stories that sustain the interest of the audience.  But even the best voice-over talent, music, or sound effects are useless, without a good audio tour script.

People don’t respond well to the mere recitation of facts and figures.  However, they always connect with well-told stories. You can count on a great story to capture the imagination of your audience.

Writing With Clarity

Audio tour scripts are written using very simple, easy to understand words, that communicate messages that are crystal clear.  A well written audio tour script sounds to the listener like they’re in the middle of a great conversation. 

Imagine sitting with a good friend at a bar, sharing a story about your recent travels. You wouldn’t talk with them in a formal tone, or use poly-syllabic words to describe what is was like to “zip-line” through a rainforest canopy. Neither do we.

It’s not uncommon for an audio tour to use short sentences, or even sentence fragments to describe what the audience is seeing all around them.  Remember – it’s conversational.

Just like your conversation with a friend, audio tours offer the opportunity for your guests  to “bond” with professional narrators.  Great narratives require great writers who know how to tell captivating stories - the essence of a great audio tour experience.  

"Sound" Writing

Writers who know how to write for the ear write audio tour scripts with a sound-scape in mind.

So what’s a sound-scape? When writing an audio tour, seasoned writers are already thinking about a fully enhanced audio experience, supporting the narrative with thematic and atmospheric music, secondary voices, sound effects, and sound-scape ambience. These aspects of the tour, namely the “sound”, have the power to produce emotional responses, and set the mood to be experienced by your visitors.

Script Writing. The Creative Process of Branding

When writers create a script, they take into consideration three integrated and intrinsically connected components.

• Tour Theme (the creative approach we propose to take in developing a guided and self-directed audio tour experience);  

• Storyline / Logistics (the continuity or thread of story elements we propose should unfold within the guided experience as per the specifics of a Tour route and visitor flow for a self-directed tour experience); and, 

• Production Enhancement (how we propose to give expression to the story elements for English and multi-language audio.)

This means your audience will not just enjoy your tour, they'll know what you're about and what you represent. This is important because creating your audio tour  should also create product differentiation.  Since it's your unique tour, it should sound unique to you. 

Invest in Your Script

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