Sound Design and Production

Our sound production studios have been recording, editing, and mixing award winning productions in the broadcasting, television, film and animation industries. 

Since 1996, we’ve also been producing multilingual audio tours for tourism’s leading companies. Companies like Merlin Entertainment, the Sands Corporation, and the Dole Plantation. 

We’ve also worked with many smaller operators who simply want the very best in entertainment for their passengers. 

What we’ve found though, throughout the years, is that what we do almost seems like magic, behind closed doors, where no one can see us. 

So we wanted to open up our process to you. Drop the veil. Become naked so to speak. That’s why you’re invited to our sound production studios any time you like. So you want to join a session? No problem. Just call us and we’ll make the arrangements. 

So why is sound an important factor in the Creative process?

It’s what lifts the sails – and gives your tour “life”. Our goal, from writing, translation, to sound design and mixing, is to captivate the imaginations of your visitors. 

There are several aspects to making this happen. Here, we’ll discuss a few of them. 

Professional Narration

When it comes to delivering your tour, it’s important to work with the pros. Narration is a key component of delivering a great tour – not only do you want great voice(s), you want to get the inflections and tone right. You also want professional recording equipment, with no ambient noise, with crystal clear sound. 

During our Creative and Branding process, we provide you with several voice talent samples that we think will fit perfectly into your tour. 

Our pool of male and female voice talents is deep, and we’re tapping into the greatest resource on the planet – New York, New York. We work with only the best and that means you’re getting top notch talent – always. Additionally, we work with voice talents around the globe to address the unique requirements of a project. 

This includes Character Actors, Sound Alikes, and of course – narrators. 

Music For Sound

We are tapped into the largest music libraries on the planet. If there’s a particular style of music you’re looking for, we can find it. 

All of our enhanced audio tours include music because it evokes images and emotional responses. Stories and music are key to captivating people’s imaginations. We understand the power of music. And what it means for your tour experiences.

We spend a lot of time editing and mixing – to get it just right. That’s why we coined the term “cinematic audio tour experiences” for sightseeing back in 2006. And since then, we’ve seen some of our competitors jumping on our jargon and using it – which is just fine with us. 

We find it complementary.

Sound Effects 

Sound effects help us to tell stories. We use sound effects to complete the experience – and to enhance it. There is a long history of sound effects in cinema and in television. 

Can you imagine watching Star Wars without the sound of the lightsaber? Sound effects are used for enhancement or can be created. Used at the right time, they’re vital to the way we tell stories. They can be anything from a creaking door to the sound of a raven’s call – which can set the tone and the mood for the experience. 

We’re always careful not to overdo it, placing sounds at just the right moment – to bring people to different times and places. 

Spoken Word Only Versus Enhanced Sound Productions

We’ve produced many different tours for our customers. Sometimes, the question of what gets produced comes down to budgets. 

With that said, we always recommend fully enhanced experiences for your customers. This is because your tour will be remembered – not the device people used to hear it. 

The best way we can illustrate this point is by providing you with the difference between spoken word only and an enhanced segment – with music and sound effects. 

While we produce both options – the proof is in the pudding. Click "play" to listen to the audio samples below:

Mixing and Editing

When our professional narrators are recording your tour, we’re already researching music and sound effects. This is a process. We’re looking at the entire tour from a thematic and branding perspective, as well as looking for music that evokes the kinds of emotional responses we want from particular narratives. 

Where the magic happens is in the mixing and editing. Our sound editors are the unsung heroes of sound production. They are focused on polishing the audio tour to enhance the experience – everything involved in post-production services. This includes editing dialogue, rerecording if necessary, to best capture the qualities of our voice narration and sound design. 

Sound design is the process of enhancing the experience with additional sound effects, voice editing, and music editing. And finally – mixing. This means finely adjusting levels to create a seamless and harmonious experience from start to finish – using state-of-the-art equipment and software.

The result – the reason why many leading tourism companies choose us. 

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